Arby's — Raquel Fereshetian, Art Director

Previously at National Geographic & Design Army
Art Direction Graduate, VCU Brandcenter

index

Student work (2023-24)

Previous work & freelance (2019-24)

Arby’s;
Become an Arbyvore

We all know that Arby’s has the meats, so why not celebrate the people who take meat-loving to the next level? Join the evolution by becoming an Arbyvore.

Brief: Arby’s wants to diversify its customer base to a younger millennial audience through the in-app Arby’s rewards program. *Live client project completed in a 5-day Brandcenter Sprint.*

Team; Celeste Chance (copywriter), Sarah Gray (strategist), Derek Martin (st), Chelsea Glakowski (st), Raquel Fereshetian (art director)

Out of Home

Rewards App

Media Placement

Social

Team; Celeste Chance (copywriter), Sarah Gray (strategist), Derek Martin (st), Chelsea Glakowski (st), Raquel Fereshetian (art director)

® march madness ® arby’s ® bumble ® kraft mac&cheese ® waze ® duolingo ® katz’s deli ® coleman ®