Bumble;
A Better Place to Find Romance
Bumble is all about healthy relationships, so they have a few opinions on the toxic depictions of romance in movies and TV.


Manifesto

Out of Home
Bumble will place physical ads as commentary beside movie posters in the wild.


Social Stunt




Paid Social Ads
Instagram Story ads that reimagine iconic movie scenes through the lens of healthy communication.





Youtube
YT disclaimer pre-roll ads before romantic movie and TV show trailers.


Activation
Pop-up movie libraries filled with rated “lackluster” romance movies.


Team; Emery Schindler (copywriter), Anari Fleming (strategist), Raquel Fereshetian (art director)

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