March Madness,
It’s Bracket Season
As March Madness fans scramble to perfect their brackets each spring, the line between “just a game” and real life may begin to blur.


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:30 Spot





Brainstorming and pre-production




Behind-the-scenes


Team; Tom Scharpf (professor), BG (editor at Superjoy), Brian Camp (director), Scott Friske (producer), Raquel Fereshetian (art director/copywriter), Jenn Valerio (ad/cw)






®           march madness           ®           arby’s           ®           bumble          ®                   kraft mac&cheese         ®             waze          ®             duolingo             ®                 katz’s deli             ®             coleman             ®    
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